The Three Things that Make a Meaningful Vision

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, and then returns home feeling fulfilled, as they have contributed to something greater than themselves.

Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. Simon has devoted his life to sharing his thinking and leading a movement to inspire people to do the things that inspire them.

In this video:

Whether you call it a vision, mission, or Just Cause – to be worthy of usage, it must be these three things:

– Resilient: able to withhold cultural or economic change

– Inclusive: put into words that inspire us

– Service-oriented: the primary benefactor cannot be the contributor