Troy is the Co-founder and Co-CEO of Nexba, one of Australia’s fastest growing beverage brands. Troy leads the global expansion of the brand, infusing his passion for innovation and healthy living to take Nexba’s Naturally Sugar Free movement beyond Australia. Rapidly expanding in the European market Nexba is now stocked in major retailers in the UK including Sainsburys and WHSmith.
Troy, alongside his Co-founder and brother-in-law Drew, were inspired to innovate and shake up the high-sugar and artificial-laden beverages market in Australia after seeing the devastating impact of diabetes and obesity on people at home, and around the world. From humble beginnings selling iced tea from the back of a van in Bondi, Sydney the pair are now approaching their tenth year in business with consistent 100% YOY growth and major stockists nationally including Coles, Woolworth’s, 7-Eleven, Caltex, and more.
A celebrated entrepreneur Troy was recently named in B&T’s 30 Under 30 Awards for ‘Entrepreneurship’ and was also honoured in the Forbes Asia Top 30 Under 30 list in 2017. Nexba was recently awarded The Australian New Product Innovation of the Year Award in The Australian Brand Awards 2019, and are multi-time winners of the Telstra Business Awards.
Check out our yarn with Troy on the podcast: